ELLIE LIN
Amazon Product Detail Page
Creating visually appealing Amazon product pages while maintaining brand consistency across all associated publications.
Project Context
Callisto Media, a data-driven publishing company, specializes in producing multimedia content for third-party clients, including books, flashcards, book sets, and social media assets. As a Senior Digital Designer on the team, I successfully delivered a comprehensive collection of A+ designs, marketing assets, and social media graphics. My collaborative efforts with copywriters, growth marketing professionals, production teams, and editors helped me breathe life into these designs.
TEAM
MY ROLE
Copy writers, Copy editors,
Project Manager,
Growth Marketing Manager
Sr. Digital designer
PLATFORM
Adobe XD
Adobe Photoshop
Adobe Illustrator
Problem
Callisto Media's previous A+ pages exhibited the following issues:
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Ambiguous hierarchy
-
Outdated visual design
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Overwhelmingly text-heavy layout
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Insufficient engagement with consumers
The original design was deemed underutilized and failed to emphasize the value of the books effectively.
As a result, it was unlikely that customers would engage with the content and gain a clear understanding
of the book's content.
BEFORE
Solution
I elevated the A+ content by implementing the following improvements:
#1. Enhanced Engagement: I created content that actively engages consumers and provides comprehensive
information to aid them in their book-buying decisions.
#2. Improved Product Descriptions: I optimized product descriptions with easily scannable text, emphasizing
each book’s unique features and benefits.
#3. Visual Distinction: I employed compelling visuals tailored to each title to ensure the books stand out among
competitors.
#4. Persuasive CTAs: I incorporated effective call-to-action (CTA) modules featuring strong action keywords that
showcase the products in the best possible light to encourage book purchases.
AFTER
Cook Books
Kids, Teens, and Young Adults
Personal Growth and Development
