Social Media

Elevate the social platform’s accessibility and enhance performance metrics while engaging with the target audience.

Project Context

Overview

I collaborated with the marketing team to produce captivating social media graphics for Callisto Media's Personal Growth category Instagram account. As a result of our efforts, we successfully boosted the account's followers by an impressive 38%. My role involved working closely with a copywriter and marketing specialist to craft persuasive visuals and content for each title.

COLLABORATION

Copywriter

Marketing Manager

Digital designer

MY ROLE

Digital Designer

PLATFORM

Adobe XD

Adobe Photoshop

Adobe Illustrator

Canva

Project Goal

Our objective was to improve the accessibility of the social platform and enhance its performance metrics, all while effectively engaging with the target audience.

Instagram carousel

Instagram reel

Marketing Banners

FACEBOOK AD

IG AD

My Initiatives

I developed a comprehensive style guide for our social media accounts, ensuring uniformity across all marketing efforts. This guide offered a sense of cohesion, clear direction, and provided a valuable reference point for all marketing decisions within our team.

Social Media Styleguide

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